3D technology is a new technology for the sports industry. The world’s first live broadcasted sports game in 3D was come out in February 2010 in UK. In the US, a New York Rangers hockey game was the first live sports game that was broadcasted in 3D in March 2010. Lee Berke, president and CEO of LHB Sports, Entertainment & Media, mentioned “sports programming has been a key component for driving the success of virtually every new media technology over the past 90 years, from analog radio to broadcast television to cable, satellite, broadband and wireless”. However, there are a lot of issues that have to be overcome by the media industry.
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Media Technology and Sports
Everyone might agree that the best way to enjoy watching sports is going to stadiums and watching games. It is difficult to share the atmosphere and feeling at the stadium through TV or radio. However, the advance of technology has changed ways of sharing games and information. Therefore, the sports industry utilizes new technologies to maintain their fans and get new fans.
Sports Disputes
To understand what kinds of legal issues would be happened in the sports industry, I watched two podcasts related to sports law. The first podcast is “The Future of Sports Dispute Resolution” provided by Pepperdine University, and another one is “Sports in Courts” provided by North Carolina State University. Both podcasts discussed about the potential disputes in the sports industry with some actual cases.
Court Cases Involving Sports Volunteering
Since my business plan is providing package tours including sports volunteering in developing countries, I was looking for some court cases related with coaching sports, travel abroad, and volunteer tourism to protect my business from lawsuit. I found three articles that can help to develop my business plan.
Collage Sports
In Japan, we don’t have any popular collage sports event like the NCAA basketball tournament in the United States. We have a popular high school baseball tournament because baseball was almost the only sports to watch long tome ago. These days, Japanese people watch and play more different sports, such as soccer and basketball, but there are no professional or amateur sporting event, which has nation-wide popularity besides international match of the Japanese soccer team. So, I became to dream to develop collage sports events as a business in Japan like the NCAA basketball tournament in order to enhance more people to get interested in sports, develop more young talented players, and encourage local economy. Therefore, I was looking for the pros and cons about the NCAA basketball tournament and found some interesting articles.
David Falk: A Sports Agent
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David Falk |
David Falk is a sports agent who mostly works with the NBA players. He has worked with more than 100 NBA players including famous players, such as Patrick Ewing and Allen Iverson. His significant career was representing Michael Jordan for his entire career. In 1990’s, he was considered the second-most powerful person in the NBA because of his impact on the NBA.
Toshihiro Nakatsuka: A Japanese Basketball Player

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