What We Can See from the MLB's Opening Games in Japan

Photo From: Nikkei.com

Prior to the regular season of the Major League Baseball (MLB) starts in the United States tonight, the opening games of the Oakland Athletics and the Seattle Mariners were taken place in Japan on March 28^th and 29^th (in Japan Time).  A lot of Japanese baseball fans enjoyed watching the playing of Ichiro Suzuki, the most popular Japanese MLB player.

Collage Sports

In Japan, we don’t have any popular collage sports event like the NCAA basketball tournament in the United States. We have a popular high school baseball tournament because baseball was almost the only sports to watch long tome ago. These days, Japanese people watch and play more different sports, such as soccer and basketball, but there are no professional or amateur sporting event, which has nation-wide popularity besides international match of the Japanese soccer team. So, I became to dream to develop collage sports events as a business in Japan like the NCAA basketball tournament in order to enhance more people to get interested in sports, develop more young talented players, and encourage local economy.  Therefore, I was looking for the pros and cons about the NCAA basketball tournament and found some interesting articles.

Ads on Sports Jersey

Selling ad space on the team jersey is one of the great ways to generate revenue for sports teams. According to an article on Advertising Age, total income of selling ad space on jerseys of 20 English Premier League soccer teams was $155 million in the season of 2010. Each team got different amount of revenue by selling ad space, but Liverpool and Manchester United took 40% of the total amount of the advertisement income. Both teams took more than $30 million. On the other hand, 7 teams tool less than $1 million. Therefore, popular teams in the English Premier League can make more revenue from selling ad space on the jersey.

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