As you know, sports jersey is one of the great mediums for
advertising company name and logo. Also it is a big income for sports teams. Therefore, many sports teams are selling
advertising spaces on their jerseys and racing cars. If you are interested in
how much sponsors spend to put their logos on sports jerseys, please check this previous post.
However, not only putting ads on sports jerseys, but also
being the manufacture of the jersey is a great opportunity for exposing the brand.
On weekend, an Australian golfer, Adam Scott won the 2013 Masters
Golf Tournament. He played sudden-death with Angel Cabrera. Some of you might
be excited to watch this match.
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| Adam Scot (Forbes.com) |
Anyway, how many people noticed that Adam Scott was
wearing a Japanese brand cloth? Last week, a Japanese clothing company, Uniqlo just made a multi-year contract with Adam Scott. As Forbes said, this Scott’s
winning will draw more public attention to Uniqlo.
Uniqlo brand is a part of the Japan based company, Fast
Retailing Co., Ltd. It can be said that Uniqlo is in the same category with
H&M and Zara. Uniqlo aims at growing their market globally, and 292 stores out of 1,137 stores are located outside Japan (by the end of Aug, 2012).
However, most of them are located in Asia. Only 12 stores in Europe and 3
stores in US. The annual sales in 2012 was $9 billion.
