As you know, sports jersey is one of the great mediums for
advertising company name and logo. Also it is a big income for sports teams. Therefore, many sports teams are selling
advertising spaces on their jerseys and racing cars. If you are interested in
how much sponsors spend to put their logos on sports jerseys, please check this previous post.
However, not only putting ads on sports jerseys, but also
being the manufacture of the jersey is a great opportunity for exposing the brand.
On weekend, an Australian golfer, Adam Scott won the 2013 Masters
Golf Tournament. He played sudden-death with Angel Cabrera. Some of you might
be excited to watch this match.
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| Adam Scot (Forbes.com) |
Anyway, how many people noticed that Adam Scott was
wearing a Japanese brand cloth? Last week, a Japanese clothing company, Uniqlo just made a multi-year contract with Adam Scott. As Forbes said, this Scott’s
winning will draw more public attention to Uniqlo.
Uniqlo brand is a part of the Japan based company, Fast
Retailing Co., Ltd. It can be said that Uniqlo is in the same category with
H&M and Zara. Uniqlo aims at growing their market globally, and 292 stores out of 1,137 stores are located outside Japan (by the end of Aug, 2012).
However, most of them are located in Asia. Only 12 stores in Europe and 3
stores in US. The annual sales in 2012 was $9 billion.
On the other hand, a giant clothing retailer, H&M made
$22 billion in sale with 2,776 stores. Uniqlo is far behind H&M by the number
of both stores and annual sales.
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| Novac Djakovic (Forbes.com) |
In order to grow Uniqlo as the global brand, they have put a lot
of money and effort into supporting famous athletes. Last May, Uniqlo made a
5-year contract with a top-ranked tennis player Novak Djakovic. According to
Forbes, Djakovic made $9.5 millon from endorsement. It is easy to guess that
Uniqlo has spent a lot of money to him.
And now, new Masters champion, Adam Scott is on their list.
We do not know how much Uniqlo have spent for supporting them. But, it is
obvious that these two guys will expose the brand worldwide. And it is also
shown that Uniqlo has potential power to compete with H&M and other brands
by supporting these top-ranked players.
It is interesting if Uniqlo make jersey for professional
soccer team, isn’t it?
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